The Free STR Analysis: What It Is and How to Use It With Your Client
A client has found a property and wants to know whether it would work as a short-term rental. Instead of guessing, you can request a free analysis and use it as the centerpiece of the conversation.
What to have ready
- The property address, or the specifics of the type and area you are considering.
- The client’s goals: income, appreciation or a place to use occasionally.
- Any known constraints, such as an HOA.
How to use it
- Request the analysis and tell your client when to expect it.
- Review it together, starting with net income after expenses, not gross revenue.
- Compare the short-term result with a mid-term scenario, so you are choosing between strategies rather than saying yes or no to one.
- Check the rules for the property before anything else: permits, HOA and lender.
- Decide on next steps: make an offer, look at alternatives, or hold.
A reminder on expectations
Any projection is an estimate, not a promise. Present it as a range with the assumptions visible, and show your client what changes the answer: occupancy, rate and expenses.
For the thinking behind it, read Bring a Pro Forma, Not a Listing.
