What's your client's favorite football team?
It seems like a silly question, but during the home buying or selling process you may have really gotten to know your client, but do you still remember all of the details from a client you sold a home to over a year ago? After some deep thought, you might be able to start to remember details, but why worry about it when you can just pull up their information?
My recommendation is to create a form that allows your client to let you know what they like so you can keep a record and if you feel like surprising them with football tickets for their favorite team, there isn't too much work on your part since you already have the information and they'll feel special that you remembered their favorite team. It's a win-win.
Additionally, including information about the best way to contact them let's you know what they would prefer and you're able to respect their wishes, which they appreciate.
Below is a form that we use with all of our clients so we are able to keep track of everyone's information and pull it up when we need it. Our goal is to make them clients for life who feel confident enough in us that they love referring their friends and family to us.
Do you use a similar form for your clients? If not, do you plan to create one now?
Originally published on ActiveRain, October 26, 2016.