How to Create Raving Fans

While I'm sure many of you have heard of the book "Raving Fans", if you haven't, I would highly recommend checking it out. Click here to see it on Amazon.

That said, how do you create raving fans? On our team, we pride ourselves on our customer service. By no means am I referring to someone who says Yes to everyone and about kills themselves trying to meet the customer's expectation. I am talking about creating a customer experience that is beyond expectation and will not only earn you a customer, but a fan. Many of our clients become fans and feel invested in what we do. They not only work with us, but they refer their friends and family and are happy to share their experience. 

Be warned, this does not happen over night. This has been many years in the making for us. 

So how do we create raving fans?

1. Create a streamlined process for buyers and sellers to make it easy to understand the process and help them feel confident. 

2. Have a team of professionals that you can use for a referral network if your client runs into problems. If they have a plumbing issue and need to find a plumber, being the first one they call not only solves their issue, but tells you they will remember who you are. 

3. Celebrate your clients. We try to do a few client events each year to celebrate them. Regardless if they are able to attend, they know you were thinking about them and people appreciate that. 

4. Above all else, helping them have the best buying or selling experience possible. Be honest, communicate with them, and understand their needs and wants. 

Let me know what you've done to create Raving Fans. Is there anything you want to start doing? 

Originally published on ActiveRain, April 28, 2017.