Keeping Your Client in the Loop with Listings
I currently have a couple listings on the market so I thought it might be helpful to share what I do and see what everyone else does to help keep their client in the loop about their listing.
I have a couple forms set up with checklists to send clients with reporting on the listing efforts. I tend to conduct 10 day and 21 day market updates for customers. Below is my checklist of things I complete to help sell their home.
- For sale sign installed
- Flyer created
- Property promoted to REALTORS
- Professional photos taken
- Listed in the MLS
- Virtual tour completed
- Custom website
- Virtual real estate sign - property added to relevant websites
- Instagram postings
- Facebook Targeted Ads
- Facebook Live tour
- Added to REALTOR.com
- Added to Trulia.com/Zillow.com
- Added to REMAX.com
The front page has this checklist (checked off) and attached are all the above items including results. For instance, I would include the Facebook ad with the results (clicks, shares, comments, likes). This not only shows I've put effort into getting their listing out there, but I also continue to push their listing out to increase exposure. They made the commitment to list with me and I want to make sure they feel confident in me throughout the process.
With that said, what does everyone else do? Is there something unique you offer your clients?
Originally published on ActiveRain, April 20, 2017.
