Speaking: NAREB National Convention, Las Vegas
On July 29, 2026, Shawn presented a breakout session at the NAREB National Convention in Las Vegas titled Building a Real Estate Business Around a Niche, Not a ZIP Code. He partnered on the session with James Schwartz, Senior Vice President of Marketing at RE/MAX.
What the session covered
The talk argued that agents build more durable businesses by choosing a niche than by competing for everyone in a geographic area, and used investors as the working example. It walked through a four-step playbook:
- Find investors already in your database.
- Speak returns, not countertops.
- Bring a pro forma, not a listing.
- Keep the management, keep the client.
The session also covered a one-page investor pro forma, the same kind of analysis described in Bring a Pro Forma, Not a Listing. The full playbook is in The Investor Playbook.
Planning an event? Reach Shawn at shawn@cgvegas.com.
